Even as Loudoun grows faster than any other county in Virginia, the community charm gets stronger in Loudoun’s downtown districts. Strolling down the historic corridors of Leesburg, Middleburg, Purcellville, Lovettsville, Hillsboro, Hamilton and Round Hill, it’s not hard to imagine former U.S. presidents James Monroe and John F. Kennedy doing the same in their times.

ALSO: Skip the Supply Chain and Shop Directly from Loudoun Businesses

The holidays are the perfect time to re-acquaint your senses with the wonder of Loudoun’s downtowns.

🌬️ Breathe in the crisp, cool air and enjoy the floating wafts of fresh-cut holiday trees, candles and confections.

👀 Browse one-of-a-kind shops and artist studios for gifts to match even the most eclectic tastes on your shopping list.

🍽️ Dine at some of the best restaurants in the region and enjoy the highest quality food and drinks that Loudoun farms have to offer.

🧣 Cozy up next to a fire, or wrap yourself in the warmth of artisan accessories and designer apparel, sold daily family-owned retail shops.

🎶 Listen for the sounds of holiday classics, mixed with the gentle jingle of sleigh bells and the far-off baying of hounds on the hunt.

Shopping locally during the holiday season is one of the best ways to demonstrate love for your friends and family because the quality of the products is better. Whether you choose to shop from the Loudoun Made Loudoun Grown Marketplace or the Take Loudoun Home for the Holidays guide, other magical things happen when you keep your shopping local.

For every $100 you spend at locally owned businesses, on average, $68 will stay in the community. That money gets reinvested into the wonderful people that own and operate local businesses, as well as their staff and future workers. What happens when you spend that same $100 at a national chain? Only $43 stays in the community, with most of it going directly back to their corporate headquarters.

Perhaps most importantly, after the last two years of economic survival during the COVID-19 pandemic, you give these businesses and the jobs they support a needed investment. Many businesses are still barely holding on from the health and economic crisis and need to have strong finishes to 2021 to ensure their viability in 2022.

As you go about your holiday shopping and merriment, don’t forget to support local shops and enjoy Loudoun’s downtown experiences.